The SMAL Marketing Approach
Simple. Focused. Authentic.
A few little words that are my driving force here at SMAL Marketing. When I first set out on my own, I promised myself I would stay true to who I am and who my clients are. As long as I was going to do this on my own, I might as well do it the way I really want to. I spent a lot of time working at agencies stressing, feeling backwards, and ultimately just throwing loads of money into ads that looked fake, inauthentic, and overly stylized.
Something I always explain to my clients before they sign on for my help is that I cannot save their business. Yep, I’m saying it: marketing can not and will not save you. At the end of the day, if I’m driving foot traffic or leads your way and your product isn’t strong, there isn’t anything I can do to help that.
Marketing comes in when your product is solid, when your customers are happy, and you’re ready to bring it next level.
A social media plan is simply a layer of a bigger plan - one where you’re actively engaged, actively networking and spreading awareness, too. Social is the piece of the puzzle that spreads a wide net and detailed messages about your product or service that followers can look at and say things like:
“I’ve heard of them! I didn’t know they offered that service, too.”
”I’ve been seeing and hearing a lot about them! I should really stop in.”
”Wow! I didn’t know their owner is originally from Chicago like me. We have so much in common!”
”So much time and effort goes into her product, she really knows what she’s doing.”
”Their tips are so helpful, I can’t wait to see their next post.”
Here’s how I use my three favorite words to create your plan:
SIMPLE: Let’s strip away the fluff, post only when we really have something to say, and use assets we already have.
FOCUSED: Keep your eye on the prize. What is our goal with social media? Is every post we’re making delivering on that goal?
AUTHENTIC: Let’s show who you REALLY are. What does your shop look like? What do you look like? Showing a constant stream of overly posed or fake photography creates a distance from the follower. Bring them into your world.